Use Direct Mail Marketing As Part Of Your Restaurant Reopening Strategy

Posted on: 12 March 2021

According to the National Restaurant Association, COVID-19 cost the industry $240 billion in sales. Obviously, the reason for this is due to the restrictions and closures caused by the COVID-19 pandemic. Now that many states are lifting restrictions and permitting indoor dining in restaurants, many restaurant owners are adhering to the guidelines so they can reopen and/or increase their limited capacity.

If you are a restaurant owner, you may be hesitant to invest in foods and drinks for your customers if you aren't entirely sure how many customers you will have since people may not know you're reopening. Fortunately, direct mail marketing may be the answer. 

Targeted Neighborhood Marketing Campaign

A direct mail marketing campaign focused on specific neighborhoods is a terrific way to let the people in the community know that your restaurant is reopened in whatever capacity is permitted during the specific marketing campaign, whether you choose weekly, bi-weekly, monthly, or quarterly. This type of campaign allows you to send postcards addressed to "resident" (or similar wording) to every household along a USPS mail route of your choosing. 

You can send different postcards to different neighborhoods, which can help you get an idea later on which marketing campaigns are more effective than others based on the different aspects of the mailers you select, such as coupons or menu listings. Perhaps you can send mailers focusing on the delivery of your menu to the nearest neighborhoods while focusing on the dining-in aspect of your restaurant to the neighborhoods that are further away.

Discounts and Coupons 

Offer coupons that can be punched out of the postcards. That way, your potential customers can punch the coupons out of the mailers without needing to grab a pair of scissors. The best size for this is credit card size. That way, people can punch out the coupons and place them in their wallet or purse to easily find later.

One thing you can do to get an idea of how many people will go to your restaurant on any given day is to offer a discount if they call in to make a reservation to dine in your restaurant. This can be a great way to adhere to any capacity limitations you may have without turning customers away at the door or having them wait outside for an opening.

In conclusion, direct mail marketing with postcards can help you inform your potential customers about your restaurant reopening strategy and give them discounts at the same time. Contact a business that can help you create every door direct mail postcards to learn more.