3 Tips For Starting A Clothing Line
Posted on: 30 March 2016
If you have a unique clothing style and want to share it with the world, then you should probably consider a clothing line. Some people think that having style means wearing the latest trendy clothes. However, being stylish reflects who you are as an individual. Here are three tips you should consider when starting a clothing line.
Choose A Direction
It helps to know your audience and create an identity when starting your clothing line. You want to choose clothing that are different and reflects your personal taste. It is pointless to create another clothing line that is similar to something already on the market.
You have to take in consideration who you are designing for and come up with a theme. For example, you could make clothing with pink dinosaurs and market it towards young children. You want people to become familiar with your brand and recognize your clothing when they see them.
Choose the Material
Fabric is very important when starting a clothing line. It starts with your pattern when choosing material. You have to match the pattern up with the right fabric. If you are using a supplier, then you should ask him or her for apparel swatch cards.
Apparel swatch cards contain samples of different fabrics. They allow you to touch and feel the material. Common fabrics are cotton, denim, flannel, wool, linen, silk, rayon and satin. If you have a striped pattern, then you may want to use flannel. On the other hand, a solid pattern would look good with silk material.
Egyptian cotton is a good material for making dress shirts. It has extra-long fibers, which results in a silkier, durable fabric. This material is grown only in a few places in the world like Thailand, India and Italy. It helps to talk to your supplier and tell him or her your concept.
Choose Your Marketplace
You have to decide where to sell your clothing. Your options are online, offline or both. When you are making this decision, you should consider your target market. Whether you sell online or offline, your clothes must be on display. People are buying your designs not the name of your clothing line. The cost and sizes should also be visible. The point is to put focus on your clothing and brand.
Clothing is something everyone needs. You can make it easy for people to get dress with a versatile clothing line.
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